Privacy Policy - The Dad Shift

Who We Are

The Dad Shift is a data controller responsible for determining how and why your personal data is processed.

What Data We Collect

We collect the following personal data:

  • Questions, queries, or feedback you leave, including your email address and phone number if you contact The Dad Shift.

  • Your email address, phone number, and subscription preferences when you sign up for our email alerts or SMS notifications.

  • Information on how you use our website, using cookies, page tagging techniques, Facebook Pixels, and Google Analytics.

Cookies and Web Tracking

Our website uses cookies to enhance your experience. Cookies help us understand how you interact with our site, improve user experience, and deliver relevant content. You can control cookies through your browser settings.

We use Facebook Pixels and Google Analytics to track user interactions, gather insights, and improve our services and marketing efforts.

Why We Collect Data

We collect and store personal data for various purposes, including:

• Enhancing your experience on our website.

• Providing the services you request.

• Sending you relevant updates, including campaign information, if you’ve opted in.

• Analyzing site usage and improving our offerings.

Data Storage and Processing

We store and process your data securely, ensuring it is handled in compliance with GDPR. Your data may be transferred outside the European Economic Area (EEA), but we ensure appropriate safeguards are in place.

Data Retention

We will store your personal data only as long as necessary for the purposes for which it was collected or as required by law. Once your data is no longer needed, it will be securely deleted or anonymized.

Your Rights

You have the right to request:

• Information about how your personal data is processed.

• A copy of your personal data.

• Correction of any inaccurate personal data.

• Erasure of your personal data when there’s no longer a justification for it.

Contact Information

If you have any questions about this policy or your data, please contact our Data Protection Lead at:

Email: hello@thedadshift.org

Changes to This Policy

We may update this policy from time to time. The latest version will always be available on our website.

Terms of Service

About The Dad Shift

The Dad Shift is a campaign group working to improve paternity leave in the UK. We are a non-profit company limited by guarantee registered in the UK. By using our website or engaging with our campaign, you agree to these terms.

Supporter Content

Stories and Submissions

  • When you share your story with us, we may ask your consent to use it for our campaign purposes

  • This includes sharing your story in press releases, on social media, with MPs, and in government submissions

  • We'll respect any privacy preferences you specify (e.g., anonymous, first name only) and will not use your story publicly without your consent

  • You confirm that your submissions are truthful and don't violate anyone else's rights

Comments and Communications

  • We welcome respectful engagement with our campaign

  • We reserve the right to remove content on our social media or other public spaces we own that is offensive, discriminatory, or inappropriate

  • Please don't spam or send unsolicited promotional content

Email and Communications

  • By opting on at the point of signup, you consent to receive campaign updates via email

  • We may also send SMS messages if you’ve chosen to provide your phone number

  • You can unsubscribe at any time using the link in our emails or by replying “STOP” to any SMS we send you

Donations

  • All donations are voluntary and support our campaign activities

  • Donations are generally non-refundable unless required by law

  • We'll use donations in line with our campaign objectives

  • For donation-related queries, contact us at hello@dadshift.org.uk

Intellectual Property

  • Our campaign materials, logos, and website content belong to The Dad Shift

  • You're welcome to share our content to support the campaign

  • Please don't use our materials for commercial purposes without permission

Liability

  • We provide campaign information for general purposes

  • We're not responsible for decisions you make based on our content

  • Our website is provided "as is" without warranties

Changes to These Terms

We may update these terms occasionally. Continued use of our website means you accept any changes.

Contact Us

If you have questions about these terms, contact us at hello@dadshift.org.uk